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Beyond is a team of gamers and creatives who love all things digital. We’ve been obsessed with video games since we were kids, music addicts since we could afford CD’s and have injected creativity into our lives since we developed an imagination.
Comprising of various ages and backgrounds, we created a healthier drink that would appeal to the broadest audience possible as we head into a new era of connectivity. Beyond is designed specifically for mental performance, supporting a diverse range of digital passions in the metaverse.
Whether streaming and competitive gaming, music production and video editing, whatever your skill set. The Beyond team is here to support you.
Comprising of 60+ employees, the Beyond NRG UK team works out of our Rule13 Limited headquarters in Kent. The UK team is responsible for all aspects of the drink’s development, from marketing and design to manufacturing and fulfilment. The UK team are a close-knit group that loves sharing memes and spending time together.
Our competitiveness makes us stand above the rest, always pushing the boundaries of what we can do, growing together and pushing the brand to new levels.
We are always on the lookout for talented new members, so if you think you have what it takes, don’t hesitate to get in touch. To learn more about career opportunities at Beyond, visit our careers page.
In early 2021 Beyond launched in Europe in partnership with Fairvape GMBH based in Germany. The EU team takes care of fulfilment, allowing our customers to receive better service in European territories.
We live in a day and age where small brands have a bigger voice thanks to social media. Large corporations fear the little guy and their ability to rally together, taking a larger chunk of the market share. Rule13 maintains that small business attitude - the feeling of family, a family that continues to create some of the most innovative brands on the market today.
We manufacture the very hoops others need to jump through, remaining agile in an ever-changing business landscape. Building brands that challenge the negative stigma is in our blood. If you are someone who likes to bend the rules, come and join us.
Billy WebbCEO - Rule13
Beyond is produced by our master company Rule13 Limited, an ISO, 9001 and SALSA accredited manufacturing facility.
Rule13 is a widely diversified company with expertise in taking a brand from concept to shelf. With a team of 60+ highly skilled staff, we can provide a range of services from product development, manufacturing, packaging, and labelling to sales and marketing.
Our team has a wealth of experience in the health and wellness industry. We are passionate about providing our clients with high-quality products that meet their commercial and regulatory needs.
Learn more about Rule13 Limited here
Rule13 Limited Acredidations
The history of Beyond NRG
Beyond NRG launches during a global pandemic! Great idea… right? We think so! Launching three original flavours to an incredible reception online and within the gaming community.
We released our first two collaborative products. Working with Warner Bros and MK11, we created Blue Raspberry Lemonade and Wild Forest Fruits, eventually becoming permanent fixtures in our flavour line-up!
After partnering with Holland and Barrett, Beyond NRG became the UK’s most widely distributed focus and energy supplement. Now available in over 375 physical locations.
We launched Beyond NRG into the EU, right in the middle of Brexit! There are no more customs charges and hold-ups for our customers, with speedy shipping virtually everywhere.
Travelling 99,570 feet upwards, we became the first energy and focus supplement to go into space with Project Luna and the release of Space Rocks!
Our second product in collaboration with Warner Bros! A Collector’s Edition Bloodberry flavour supports the latest Back4Blood game. We also hosted the first Beyond NRG event with our community in London to support the collaboration.
We celebrated our first birthday! Here’s to an incredible first year. We achieved so much in our first 365 days, thanks to our fantastic community's love, passion, and inspiration. Thanks to everyone who has supported Beyond. We couldn’t have done it without you!
Beyond NRG launches into Superdrug stores around the UK, becoming the first mental performance drink introduced into their retail chain! Stocking the Starter Pack and a selection from our core range.
Beyond NRG launches into Belong Arenas - the home of the ultimate gaming experience, stocking our retail starter pack, 400g tubs and a unique counter display unit.
We collaborated with Rare on the release of the Athena Colada flavour. The collector’s bundle contained a limited-edition glow in the dark shaker, and we gave away sixChest of Legends! The first batch sold out in under 12 hours!
Beyond NRG launches into CEX stores nationwide–A natural fit for Beyond’s gaming community. Top up on your mental performance whilst topping up on your tech! Stocking a wide range of 400g tubs and 10g sachets.
BehavingBeardly, one of our first Beyond ambassadors, created a movement. He wanted his favourite sweet Pear Drops made into a Beyond flavour. We ‘pear’ed up with Beardly and launched the first Ambassador collaborative flavour.
Beyond X Gravity Esports lounge comes to Wandsworth. Gravity offers EIGHT UNIQUE IMMERSIVE EXPERIENCES UNDER ONE ROOF! Covering 100,000 sq ft. Highlights include a Japanese E-karting area, 14 full-length high-tech bowling alleys, urban street golf, e-sports, digital darts and so much more!
Beyond proudly launches in 250+ Tesco stores in the UK with the Mental Performance Drink starter pack. Making it even easier to get an on-the-go mental performance boost!