Move over, turmeric! Ashwagandha is the new golden child of the superfood world. This Indian herb has been used for centuries in Ayurvedic medicine thanks to its vast range of benefits. And the best part? Modern science is only just starting to uncover them all. Here are eight reasons we love ashwagandha and why we choose KSM-66 extract for Beyond products.

What is this superfood, and where does it originate?
The term adaptogen is something we hear more and more these days. Now don’t worry, this next part is about to sound like a science lesson, but I promise to be gentle. The word “adaptogen” means that it helps the body adapt to stress, whether physical, emotional, or environmental. Ashwagandha is an adaptogenic herb that grows in India and other parts of the world and is one of the most well-researched herbs out there, with over 600 studies done on its various benefits. With this much research, it’s no wonder the herb’s popularity is rising.
Browse through the windows of many high street stores, and you’re likely to find multiple ashwagandha containing products. It’s commonly taken as a powder or capsule but can also be found in liquid extracts and tinctures. The active ingredient in the wonder-herb is called withanolides, which are responsible for its many health benefits. Piqued your interest yet?

A brief history of Ayurvedic medicine.
Ayurveda is a 5000-year-old Indian system of medicine that uses herbs and spices to balance the body’s three doshas: Vata, Pitta, and Kapha. Ashwagandha is one of the most important herbs in Ayurvedic medicine. It’s known as “Indian ginseng” or “winter cherry” and has been used for over 3000 years to help with various issues such as anxiety, insomnia, and pain. It’s also a well-known aphrodisiac and is often taken to boost fertility – oop, cheeky!
You can’t say that and not expand! Aphrodisiac benefits?
Yes, you heard that right! The herb is considered an aphrodisiac. It helps increase libido, sexual function, and sperm count. It’s also been shown to help with male infertility and premature ejaculation. For women, it can help with menstrual problems and menopause symptoms. It’s a score for everyone!

So, what are the benefits?
Here’s a brief rundown of some known benefits:
– Reduces stress and anxiety
– Improves sleep quality
– Boosts energy and vitality
– Enhances cognitive function
– Supports cardiovascular health
– Reduces inflammation
– Helps to maintain healthy blood sugar levels
As research develops, the list of perks associated extends. Studies are underway daily, and my interest in this superfood ingredient reaches new heights every step of the way.
It‘s an adaptogen.
Adaptogens are herbs that help the body adapt to stress by restoring balance. Ashwagandha is one of the most potent adaptogens out there, and it’s been shown to reduce cortisol levels, increase energy, and improve mental clarity.
It’s an anti-inflammatory.
One of the main reasons inflammations occur is stress—something we’re all accustomed to in this day and age. Since ashwagandha helps reduce cortisol levels, it can also help reduce inflammation in the body.
It’s a natural mood booster.
If you’re feeling down or anxious, ashwagandha may be able to help! Studies have shown that the extract can help improve mood and reduce anxiety.
It can help improve brain function.
A prominent focal point for us here at Beyond. One of the main benefits of ashwagandha is its ability to improve cognitive function! Studies have shown that it can help improve memory, focus, and concentration.
It supports healthy testosterone levels.
Ashwagandha is a natural way to support healthy testosterone levels in men and women. It does this by helping to balance the hormone production in the body.
It helps promote a healthy immune system.
In this traditional British weather, this one could prove very useful! Ashwagandha is a great way to keep your immune system healthy. Studies have shown that ashwagandha can help improve the immune system’s function.
It can help improve sleep quality.
If you’re having trouble sleeping, ashwagandha may be able to help! Ever wondered why you’re able to sleep so well, having consumed a Beyond just a few hours before bedtime? Studies have shown that ashwagandha can help to improve sleep quality and reduce stress levels.
It’s a natural way to support overall health.
It’s a fantastic way to support your overall health. It’s been shown to improve energy levels, mood, cognitive function, immunity, and sleep quality. You see, we weren’t joking when we called it a superfood! It’s also no surprise that we hold this ingredient in such high regard. It’s an integral part of the Beyond fusion formula for VERY good reason!

So ashwagandha plays a massive role in the Beyond formula?
Oh, without a doubt! KSM-66 is one of the most essential ingredients in our Beyond formula. With the inclusion of this ashwagandha, we’re able to combine its extensive benefits with other adaptogens and vitamins found in the Beyond mental performance drink. It helps to reduce stress and anxiety, improve sleep quality, and boost energy levels. What more could you ask for when it comes to a supplement that promises increased focus, creativity, and endurance?
When is best to take it?
You can consume any time of day, but we’ll always recommend your dose coming from a refreshing Beyond beverage. In which case, first thing in the morning. When you’re flagging at the office. When you need that extra dose of creativity or just ahead of your late-night gaming/streaming session. Whichever suits your needs most!
What’s the correct dosage?
Our bodies are all different; it’s part of what makes us unique as humans – but the recommended dosage is around 500-1000mg per day.
Beyond is made with KSM-66, the highest quality ashwagandha on the market. And remember, there’s 150mg per serving of Beyond. Two servings a day is a significant chunk of your recommended daily intake (RDI). You’re welcome!

How long does it take for it to work?
As much as we’d like it to, you might not see results right away! It usually takes around two weeks for it to build within your system effectively. However, some people notice the benefits sooner.
Are there any side effects?
Ashwagandha is a safe herb and generally doesn’t cause side effects. However, it’s always best to speak with your health care provider before starting any new supplement.
Who do we not recommend it for?
We don’t recommend ashwagandha for pregnant or breastfeeding women or people taking blood thinners or other medications. Please speak to your doctor before consuming Beyond if you have any concerns.
Why use KSM-66?
That’s a simple answer… Because we only want the best for our consumers. KSM-66 is by far the highest quality ashwagandha on the market. It’s certified organic, non-GMO, and gluten-free. It’s a branded, full-spectrum root extract, standardised at 5% withanolides and is more effective than other brands on the market. So, it makes it a no brainer, right?

If you’re looking for an all-natural way to boost your immune system and improve your mood, ashwagandha just might be the herb for you. And if you decide to go with KSM-66 ashwagandha extract as we do at Beyond, you can feel confident that you’re getting one of the highest quality products on the market. We love the benefits of KSM-66. It’s the most clinically researched form of ashwagandha on the market today. And we think you’ll love it too!
Have you tried ashwagandha before? If so, what was your experience? Let us know in the comments below. And don’t forget to recommend Beyond to a friend – they may just thank you for it later.