Beyond NRG partners with the longest standing esports tournament, the ESL Premiership!
We are very proud to kickstart the Premiership spring season 2021 with ESL! At Beyond, we pride ourselves on collaborating and supporting emerging talent across gaming and esports. For ESL UK, it marks the first substantial drinks brand sponsorship in the tournament’s modern era.
The official partnership is commencing on 1st March with the CSGO spring Season. There will be a new mechanic for the tournament, labelled the ‘Beyond Clutch Moment.’ This will track and celebrate players who create ‘Clutch Moments’ in official competitions across the ESL Premiership broadcast and their social media channels. The inclusion of this new activity will highlight the individual excellence of players. Additionally, fans of the Premiership will also enjoy discounts on Beyond products by tuning into the broadcast for exclusive codes.
Dan Ellis, Partnerships Director at ESL UK, says, “This partnership comes at a time where there’s renewed focus on professionalising the health and nutritional options for the industry. From the off, Beyond NRG has approached local esports with an open mind and a fresh enthusiasm to help move these players forward through the path-to-pro system.”
Our Beyond CEO, Billy Webb, also commented on the partnership: “We can’t wait to prove ourselves in the industry as our energy drink genuinely helps people compete, whilst putting nutrition at the forefront of gamers minds. Our formula is something we worked on for over 18 months, tried and tested in in-game competitive situations, and now is the time for the world to experience what we have worked so hard on.”
Fans can tune into the ESL Premiership on the ESL CSGO Twitch Channel to keep up with all the clutch moments and track the Beyond Clutch leader board by following ESL UK on Twitter.
Find out more about ESL below…
What is ESL?
ESL is the world’s largest esports organisation, hosting tournaments all over the globe.
What is the ESL Premiership?
The ESL Premiership is the National Championship for multiple esports titles, where the best players from the UK and Ireland compete on their path to professional status.
How does ESL support the path-to-pro?
The ESL National Championships gives players the opportunity to gain acknowledgement on a well-respected local level. Teams gain experience in competitive gaming on the ‘big stage’ and battle it out to make a name for themselves.
ESL National Championships also serve as door-openers for even bigger events such as the ESL Masters series. Thanks to the ESL Premiership, players, teams and talent are able to substantial esports careers.
When is the first ESL Premiership season in 2021?
The spring CS:GO season will run from 1st March to 2nd May 2021.
How many teams are competing in the CS:GO season?
Eight teams.
How many rounds will there be in the spring season?
There will be seven playdays, when each team plays against each other once. This is then followed by the play-offs, with the winning teams from these heading to the Grand Final!
How does a team get to compete in the ESL Premiership for CS:GO?
Six teams will be invited from the last season, depending on where they finished in the league table. All other teams can battle it out on ESEA to qualify for the other two spots!
If you want to learn more about ESL, visit: www.eslgaming.com.
